London Loertscher

Hi — I’m London, the florist and creative mind behind Pink Petal Co. For over ten years now I’ve had the joy of turning weddings, elopements, and life’s celebrations into blooming visual stories — right here in Utah. I started this journey with a deep reverence for nature’s textures and the belief that every bloom has a story to tell; Pink Petal Co. grew from that simple love into a full-fledged floral atelier.

At Pink Petal Co., I believe in letting flowers speak. Whether it’s a soft, romantic bouquet, a moody ceremony installation, or a bright and joyful arrangement — I design with intention, letting colors, shapes, and seasons shape the mood. My gallery reflects this philosophy: a mix of classic elegance, creative flair, and organic beauty that suits intimate weddings, styled shoots, or heartfelt events.

I take pride in understanding the emotional weight behind each order — the hope of a proposal, the joy of a wedding, the serenity of a memorial, or just the warmth of a thoughtful gift. My commitment is to deliver more than flowers: to create an experience that feels personal, timeless, and deeply rooted in floral artistry.

When I’m not designing, I’m often exploring Utah’s natural landscapes, drawing inspiration from the mountains, seasonal light, and homegrown textures — which inevitably find their way into my arrangements.

Thank you for taking a look at my work. Whether you’re planning a wedding, an event, or simply want to send a beautiful surprise — I’d love to help bring your vision to life with blooms that tell your story.

I too have a love story of my own. Pink Petal Co. would not be possible without the love and support of my other half and best friend, Kelton.

Kelton’s unwavering support has been instrumental in the success of Pink Petal Co. When I first had the idea to start my own business, he believed in me and encouraged me to follow my passion. He has been my rock through the ups and downs of entrepreneurship, always there with a listening ear and words of encouragement.

Without him, Pink Petal Co. would not be the same, and I am eternally grateful for his presence in my life. Together, we continue to write our love story, one chapter at a time, with Pink Petal Co. as our shared legacy.